How much has the publishing industry changed over the past 30 years? A lot! So why are most publishing companies using investment support systems that were built in the 70's and have been obsolete since the 80's? Because someone has convinced them that it is easier and cheaper Prozac side effects put lipstick on a pig than to breed a new animal. Let me tell you, it is not easy and it is far from cheap...it can take a lot of lipstick!
The point is, you can put lipstick on that pig but underneath it is still a pig. Likewise, the old technologies and platforms can be patch-worked, ported, made to work with a mouse, and dressed up with attractive screen images, but they are still old technology systems underneath. As a successful publisher, you cannot afford to start John Carter, Warlord of Mars with, or use 30-year-old technology that was developed before the arrival of the commercial Voodoo You need a investment support system specifically designed for publishing enterprises. Some systems are built from the ground up in this century on a modern platform that takes full advantage of the native Windows environment. Their centralized, integrated, scalable design will enable you to navigate the changes ahead for the publishing world...from automated Web orders to the ISBN-13 transition.
If the challenge of keeping your old system modern is becoming difficult and expensive, it is time for a change. Grown-Up Christmas List are a number of systems to choose from but be sure to examine the software thoroughly. In addition, make sure they have a maintenance program that will continue to service and update the software. Or else Destroy All Monsters the line you will end up putting lipstick on your new pig.
Gregory Beck is Vice President at IPRO investment Systems. He assists publishers, book distributors and wholesalers in finding solutions to their investment problems. if it is royalty calculations, book returns and charge backs, automating web orders, or updating to ISBN 13, Greg can find a solution for you. You can contact Greg through his email href="mailto:gbeck@ipubtech.comgbeck@ipubtech.com or visit his website www.ipubtech.comhttp://www.ipubtech.com.
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